In a world where business is constantly evolving, simply having a brand won't cut it. You need to have a distinctive brand identity to help you stand out from the crowd. Whether you're a business owner, executive, entrepreneur, or leader, establishing your distinct identity and solidifying your position in the market can be the key factor that sets you apart.

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Create Your Extraordinary & Evolve Your Brand - Read more below to know her story...

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The world now is quite different from the one we are used to. Due to the COVID-19 pandemic, we are living in an era where things are volatile and uncertain. Consumers are now looking for companies that demonstrate authenticity and a desire to engage with social and environmental issues.

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We’re at a critical point where all companies and leaders will need to make adjustments to suit themselves to this new integral stage we’ve entered. But how can we plan ahead with so much uncertainty about the future? Everyone is looking to CEOs for direction...

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Your brand starts with you. You are the driving force behind your business and career. It is your vision, passion and your hard work. You are the one that controls how others see you and your business, giving each credibility and authenticity. If you don’t have a strong personal brand, you will never have a strong corporate brand.

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As the lockdown period is beginning to show signs of easing, branding has taken on a whole new dimension - brand marketing is now a long-term game, where our value and connection with the public are vital.

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With much of the world currently on lockdown due to the coronavirus, the world has suddenly gone much more virtual. If you've been putting off focusing on your brand - personal or professional, you cannot any longer...

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Think before you post is the new think before you speak. Social media has become so prevalent now people often turn to it as a crutch to aid them to say things they wouldn’t usually be able to express...

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Your professional brand is your way of marketing yourself. Your whole career and online presence can act as an advert for who you are, what you’ve done and what you want to achieve...

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Being a leader is not the same as being a manager. Leadership is built on honesty, integrity, encouragement and a genuine passion for what you do...

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When we feel unfulfilled, mechanical and empty, it is because we have not yet been able to unlock our true identity. Deep down there is an underlying feeling that our authentic selves have not had room to grow...

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Entrepreneurs each have their own unique perspective on life, so when it comes to how to define success, it is not as easy as you may think...

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Morning routines can make or break your day. It can be tempting to hit snooze and lay there for just five more minutes, but as entrepreneurs have proved time and time again, getting your morning routine right is the key to success...

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Entrepreneurs are free-thinkers, mavericks, geniuses – gutsy. Able to think outside the box, the most successful entrepreneurs are at the top because of their unique habits...

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Transformational leadership is arguably one of the best approaches to leadership there is and it commands the most effective results. Why?...

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We often think of networking in a professional sense, but having a powerful network is so vital in all areas of our lives...

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