Create Your Extraordinary & Evolve Your Brand - Read more below to know her story...

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The world now is quite different from the one we are used to. Due to the COVID-19 pandemic, we are living in an era where things are volatile and uncertain. Consumers are now looking for companies that demonstrate authenticity and a desire to engage with social and environmental issues.

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We’re at a critical point where all companies and leaders will need to make adjustments to suit themselves to this new integral stage we’ve entered. But how can we plan ahead with so much uncertainty about the future? Everyone is looking to CEOs for direction...

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As the lockdown period is beginning to show signs of easing, branding has taken on a whole new dimension - brand marketing is now a long-term game, where our value and connection with the public are vital.

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With much of the world currently on lockdown due to the coronavirus, the world has suddenly gone much more virtual. If you've been putting off focusing on your brand - personal or professional, you cannot any longer...

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When we think of the word ‘genius’ we tend to think of famous academics and those who have invented incredible new technologies. But you don’t need to have a huge eureka moment, in order to unlock your inner genius...

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Despite the fact it’s strange to think of personal branding as being important for a successful business (after all the business itself is not a person), this has made way for an important new approach to building a company’s reputation – CEO branding.

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We keep hearing about the importance of Personal Branding these days. First, let’s just recap on what we mean when we talk about our personal branding. Jeff Bezos once famously said “your brand is what people say about you when you’re not in the room.”

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Building a strong professional brand is important for any business, even if you’re a sole trader. That’s why it’s vital that you invest time and resources in doing so. In order to understand how best to do this, we first need to define what your professional branding actually is and why it’s so important. Kelly Millar, Founder of KM Personal Brand & Transformational Coaching offers top tips for creating a stand-out brand for your business:

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Your professional brand is your way of marketing yourself. Your whole career and online presence can act as an advert for who you are, what you’ve done and what you want to achieve...

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Being a leader is not the same as being a manager. Leadership is built on honesty, integrity, encouragement and a genuine passion for what you do...

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Discerning – selective, enlightened, sharp. How can you be discerning and more focused on achieving your goal?...

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Entrepreneurs each have their own unique perspective on life, so when it comes to how to define success, it is not as easy as you may think...

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Are you putting out positive energy into the world? Consider Newton’s third law: for every action, there is an equal and opposite reaction...

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Morning routines can make or break your day. It can be tempting to hit snooze and lay there for just five more minutes, but as entrepreneurs have proved time and time again, getting your morning routine right is the key to success...

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Entrepreneurs are free-thinkers, mavericks, geniuses – gutsy. Able to think outside the box, the most successful entrepreneurs are at the top because of their unique habits...

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Transformational leadership is arguably one of the best approaches to leadership there is and it commands the most effective results. Why?...

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One of the most important aspects of being successful is having a unique and effective approach to problem solving. This is what makes a great leader...

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